afes.

Studio · Est. 2021

Three engineers.
No
middlemen.

Three engineers in Kuala Lumpur. No account managers. No hand-offs. We scope, design, build, and deploy — the same three people from brief to go-live.

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CEO
at afes.
Rahimi Rusyuddin
Lead
at afes.
Haziq
Creative
at afes.
Raja
2
Projects in portfolio
3
Core team members
5
Years in business
3
Services offered

The team

Three people, one standard.

@rahimi
Rahimi Rusyuddin
CEO & Founder

Full-stack engineer and product strategist. Rahimi founded afes. in 2021 with the belief that most software fails not from lack of talent, but from lack of precision.

@haziq
Haziq Akram
Lead Software Engineer

Systems thinker. Haziq architects the back-end infrastructure that keeps afes. products performant at scale — from database design to API contracts.

@anaqi
Raja Muhammad Anaqi
Creative Lead & UI/UX

Interaction designer and motion engineer. Anaqi bridges the gap between engineering precision and the kind of interfaces users remember.

The Specimen Room

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Our principles

01
Precision over speed

We'd rather ship later and ship right. Bugs at scale are expensive; careful engineering at the start is cheap.

02
Own the whole stack

Design, engineering, deployment — we don't hand off. Vertical ownership means fewer gaps, fewer excuses.

03
Earned simplicity

Simple isn't easy. It takes more thought to remove complexity than to add it. We think before we build.

04
Transparency always

No magic boxes. Clients see everything — code, progress, decisions. We communicate like a colleague, not a vendor.

How We Work

Four phases,
zero surprises.

01

Discovery

We listen before we speak. Goals, constraints, users, and success metrics — all defined before architecture begins.

02

Architecture

Data models, API contracts, deployment strategy. The invisible decisions that make the visible work clean.

03

Build

Iterative delivery in working increments. Code reviewed, tested, and refined. No big-bang handoffs.

04

Launch

Deploy, monitor, document. We stay present post-launch until you're confident the product is yours.